Platforms:
Web & mobile app
Client Overview
Arrow is an innovative CRM and sales platform for the heavy equipment sector, servicing both B2B and B2C clients. Integrating inventory management, e-commerce, finance, and communication tools—including internal/external chat, e-signature docs, and e-invoicing—it centralizes every aspect of the sales lifecycle.
Strategic Objectives
Replace dozens of tools with an all-in-one digital platform
Enable remote deal initiation and closing
Support role-based user access across admins, sales reps, and buyers
Seamlessly integrate with industry giants like John Deere, Caterpillar, Bobcat, Aerial Titans
Enterprise Solution
Discovery & Design
Human-centered research
Stakeholder workshops
Journey mapping
UX interviews
Rapid prototyping using low‑fidelity mocks for early validation
Platform Engineering
Closed-loop platform supporting super-admin, admin, sales, and buyer roles.
End-to-end module development: inventory, live feed, e‑commerce store (CloudStore), e-signature, finance, chat.
APIs engineered to deliver 1.2 sec average response—dramatically outperforming competitors (~6.5 sec) sketchish.com
Hybrid web + mobile implementation for on-the-go accessibility
Agile Delivery
Iterative 2‑week sprints with cross-functional squads
Parallel track: design and backlog refinement → dev → QA → release
Deployment at Scale
Fast ramp with 5 enterprise clients and 60+ users onboarded in just 4 months via wayrabbit.in, along with rolled-out integrations with major OEM and dealer networks.
Results & Impact
Metric
Before
After
API response time
~6.5 sec (competitor)
1.2 sec
Team productivity & sales success
Baseline
+35%
Revenue uplift
Baseline
+22%
Customer satisfaction
Baseline
+55%
Platform adoption
0 clients
5+ customers,
60+ users in 4 months
Key Takeaways
Scale + performance: CloudStore e-commerce + sub‑second APIs
Unified tech stack: Outcome-driven platform replacing 20+ legacy tools
Vertical expertise: Deep understanding of heavy‑equipment OEM/dealer use cases
Continuous evolution: Ongoing feature delivery and integration roll‑outs
The real voice of our clients
Rare combo of engineering and design skills
Logan M.
Co-Founder / COO at HeyArrow
We didn’t pay to say this (promise!)
Next
Design, Development, Branding, Hybrid mobile app
