c&b mockup

Arrow is leading CRM software focusing on heavy equipment industry and made sales process easy. It is a modern platform to manage Inventory, search inventory, Internal feed where team member can post images, video, share product, news, marketing campaigns, custom invoice templates, esign docs, eCommerce experience, finance, closing big deals, reserve online facility, internal chat (team members), external chat (customers) and much more.

The platform focusing on B2B, and B2C. All uploaded heavy equipment products can be avail to marketplace called CloudStore.

CloudStore was a store front for the client and end customer can place the order online just like the way placing an order on amazon.


Onboarded customers


Positive response


Revenue increased

1.2 sec

API performance


Heavy equipment machinery


Design, Development, Store Front, Branding, Advertising, Hybrid mobile app, Branding, Design System, Marketing Website


Arrow was at very early stage with a great vision when we dive in. Our challege was to streamline the deal closing process easy, and can close from anywhere. Sales people are using 22+ different tools and technology to close one big deal. Our big challenge was to make it one platform replace all tools.

c&b mobile screens

Rough concept shared by client before we started


This is an elite and talented group of people that have the rare combination of engineering and design skills. They really try to understand the end user solution and are great collaborative partners.

Co-Founder / COO at HeyArrow
Logan M.

What we did

The first thing first, as always to understand the business goals and customers goal and create a first bridge that connects both and create a healthy relationship. As we always think from the human centred perspective, we worked closely with stack holders to have better understanding of the product, team working methodology, sales process, and customer buying phycology.

We quickly identified the opportunity to build the v1 and plan the sprint to kick start development while our design team cover up the product discovery module. We have relied on low-fidelity mockups to propose our initial solutions and iterate on them based on the client feedback.

There were many faces of the product such as Super admin, Client admin, Role based environment, and Buyer side web and mobile experience.

The core task was to allow sales rep to create a deal with their assigned customers, and get close on time. This enabled the simple 5 steps process to complete to close the big deal online from anywhere.

We were responsible for end to end solutions. Further we also worked closely with third party clients like JohnDeere - C&B operations, a big dealer of John Deere, Aerial Titans, Bobcat, Caterpillar and major heavy equipment players.


We onboarded 5 clients having 60+ team members within 4 months of launch. Our API performance was 1.2sec compare to 6.5sec to our competitor. The sales team growth was up by 35%. The revenue was up by 22% and customer satisfaction we have got upto 55%.

On this strong heavy equipment industry star-up, we continue to build out requested features and make the product better useful to our clients and their customers.



Built a product for SMB’s to manage their business.

Solving problems for Small, medium businesses to generate leads, manage products, customer engagement and WoW product delivery. Explore the opportunity to build a product that helps SMBs to grow their business and keep the customers engaged.


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User Research

User Testing

UI Design


User Interviews



Sales & Marketing




Consistent Sales & CS Execution

Standardize winning business cases, account plans, multi-threading, and mutual action plans. Up-level execution to drive win rates, time-to-live and customer outcomes.


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Store front



Hybrid mobile app




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