Switching platforms is more than copying pages — it’s a content, SEO, and UX migration. This guide gives a practical, AEO-focused (Answer Engine Optimization — structured answers, snippets, schema) path to move from WordPress to Framer while protecting search visibility, content structure, and user experience.

Steps:

1. Audit existing WordPress site and export content + SEO metadata.

2. Decide which functionality needs replacement (blog, forms, e-commerce, membership).

3. Rebuild design & pages in Framer; import collections via CSV where possible.

4. Preserve URLs or map them with 301 redirects.

5. Implement structured data, sitemap, and robots rules.

6. Test, QA, and launch.

Why move to Framer?

Framer is design-first, fast, and has an integrated CMS and CSV import to create collections — great for modern landing pages, marketing sites, and small content sites. But know its CMS and integrations are still more limited than the WordPress ecosystem for very large or complex sites.

Pre-migration checklist (run this first)

• Full site backup (files + database).

• Export WordPress content: posts, pages, media (WP Tools → Export + media folder).

• Export SEO metadata: title tags, meta descriptions, canonical URLs, alt text, structured data (use SEO plugin export or a spreadsheet).

• Crawl your site (Screaming Frog, Sitebulb, or similar) to capture current URLs, response codes, internal links, and hreflang if used.

• Inventory features that rely on plugins (forms, e-commerce, memberships, multilingual).

• Note high-traffic / high-ranking pages to prioritize during migration.
  These preparation steps match common migration playbooks and help avoid ranking loss.

Step-by-step migration

1) Audit & plan

• Identify pages to keep, consolidate, or remove. Prioritize pages bringing organic traffic.

• Create a URL mapping sheet: old_URL → new_URL and a planned redirect for every changed URL.

  
  

2) Export content from WordPress

• Export posts / pages via WP Export (XML) and/or use WP-CLI to dump content.

• For structured import into Framer, convert posts/pages into CSVs (one row per post) with fields: slug, title, excerpt, body (HTML), published date, featured image URL, meta title, meta description, canonical, tags, categories, alt text. Community guides and migration tools recommend CSV as the easiest path into Framer CMS.

3) Media handling

• Put all images on a CDN or Framer’s asset manager. Update the CSV image fields to point to imported/hosted image URLs so Framer pulls them in cleanly.

4) Recreate templates and design in Framer

• Rebuild page templates (home, blog index, single post, category pages) in Framer, using Framer’s design tools and CMS collections for dynamic content. Many creators manually rebuild WordPress sites in Framer to get pixel control and interactive UI improvements.

5) Import content into Framer CMS

• Use Framer’s CSV import to create collections (posts, authors, products). Framer supports CSV import inside a project’s CMS — a reliable way to bulk add content. After import, connect the collection fields to your templates.

6) Replace plugin functionality

• Forms: use Framer forms, or third-party endpoints (Zapier, Make/Integromat, or direct APIs).

• E-commerce: Framer supports basic purchases via integrations (e.g., Gumroad, Snipcart), but large stores often remain better on specialized platforms or use a headless approach.

• Memberships/multilingual: plan a third-party/headless CMS or hybrid approach if needed. Note: Framer’s ecosystem is evolving and may require external services for complex features.

7) Preserve SEO / AEO signals (critical)

• URL strategy: keep slugs identical when possible. If slugs change, implement 301 redirects from old to new.

• Meta tags & titles: port meta titles and descriptions from your export into Framer pages.

• Structured data: recreate key schema (Article, BreadcrumbList, Organization, Product) in the Framer site (use inline JSON-LD in page head). AEO success depends on clear, structured answers and schema.

• Canonical tags: ensure each page has the proper canonical.

• Sitemap & robots: generate a new sitemap.xml and submit to Google Search Console; ensure robots.txt is set correctly.

• Internal links: confirm internal linking remains intact to preserve link equity.
  Preserving these is the most important single thing to protect rankings during migration.

8) Test before launch

• Use a staging domain (or unpublished Framer preview) to run checks: link integrity, mobile layout, page speed, schema validation, meta tags, and redirects.

• Run a final crawl and compare important metrics vs. the original site.

  
  

9) Launch + post-launch monitoring

• Deploy and change DNS (or point your domain to Framer).

• Immediately upload sitemap to Google Search Console and request indexing for priority pages.

• Monitor search traffic, index coverage, and errors; keep redirect rules in place. Watch for drops and address quickly.

FAQs

Will I lose SEO traffic if I move to Framer?
Not if you carefully preserve URLs (or use 301 redirects), port meta tags, and implement schema and sitemap. Migrations still require monitoring and quick fixes after launch.

Can Framer handle my WordPress blog?
Yes for small to medium blogs — use Framer’s CMS and CSV import. For large content platforms or complex taxonomies, consider a headless CMS.

How do I migrate comments and user accounts?
Comments and users are typically plugin-driven in WP; you'd usually export them and use a third-party commenting system (Disqus, Commento) or a custom backend for user accounts.

Where can I get a resource to migrate my website to Framer?
There are resources available on Framer marketplace, Contra, Upwork etc or We do have a dedicated team to handle your site migration as well. Get free consultation.