Digital Product Design Cost Guide

How much does it really cost to bring your digital dreams to life?

In a world where apps and websites are the gateways to our digital existence, the question of cost looms large. Whether you’re a startup founder, seasoned entrepreneur, enterprise owner or individual UI UX designer, We will help you in all aspects of product design cost.

Certainly! Let’s break it down in simpler terms. Imagine you’re enjoying your morning coffee and using your favorite app. Everything feels smooth, the design is elegant, and it just works seamlessly. But behind that polished appearance, a lot is going on—a creative process, strategic decisions, and meticulous craftsmanship. Now, the big question: How much does all of this cost? Is it affordable to you?

It’s not just about money; it’s about value, impact, and the magic that happens when you find exactly what you want.

What Is Digital Product Design?

Digital product design encompasses the process of creating user-friendly, visually appealing, and functional digital experiences. It involves designing websites, mobile apps, software interfaces and other digital products that meet user needs and business goals.

Main Elements of Product Design

  1. System Design: This high-level view focuses on the problem your product aims to solve. For instance, if you’re developing a laundry service app, you’d consider the pain points (like dirty laundry and time constraints) and design a solution that addresses them.
  2. Process Design: Here, you map out the steps users will take within your product. How will they interact with it? What paths will they follow? Process design ensures a smooth flow from start to finish.
  3. Interface Design: The visual layer—the part users directly interact with. It involves creating layouts, choosing colors, selecting fonts, and designing icons. The goal is to make everything aesthetically pleasing and functional.

Digital Product Design Is Important Because…

  • It has an effective user-centric approach. By creating user-friendly interfaces businesses can enhance customer satisfaction and retention.
  • When product design is strategically implemented, it enhances user experiences and contributes to achieving organizational objectives.
  • Digital product design allows businesses to adapt to changing market dynamics and user expectations.
  • Successful product development involves collaboration among designers, developers, and stakeholders. 
  • Well-designed products work seamlessly across various devices (e.g., smartphones, tablets, desktops) and consider accessibility for all users.
  • Incorporating user feedback and iterating on design leads to better products over time.

Factors Affecting Digital Product Design Cost

  • The Complexity of the Product Design
  • Changes in project requirements
  • Types of Digital Products
  • Several Features and Functionalities
  • High-quality UX and UI design
  • Custom icons, illustrations, animations, and responsive layouts
  • Integration with Other Systems or Platforms
  • Timeframe and Deadlines
  • Frequent revisions

Factors that decide a landing page cost

How Much Does Digital Product Design Cost?

Here is a breakdown of digital product design costs. You can make an informed decision by calculating these costs. Generally, it will cost you between $9,000 to $30,000 when you hire a sketchish as your digital product design services provider.

Design Research

Design research is essential for understanding user needs, market trends, and competitive landscape. It will cost you from $2,000 to $10,000, depending on the depth of research and the size of the project.

Wireframing and Sitemap

Wireframes are basic visual representations of the product’s layout and functionality.

Sitemaps outline the site’s structure and navigation. Approximately $1,500 for wireframes and sitemap development.


Prototypes allow you to test and refine your design before development. It ranges from $2,000 to $10,000, depending on the complexity of interactions and features.

Visual Design

Visual design includes creating a cohesive look and feel for your product. Cost is based on the number of screens and the level of detail. A ballpark figure is around $1,000 per screen.

User Testing

User testing ensures that your design meets user expectations and identifies areas for improvement. It typically ranges from $2,000 to $5,000, depending on the scope and number of usability tests.

UX/UI Design Iterations

Iterative design involves refining and enhancing the user experience (UX) and user interface (UI) based on feedback. UI UX Cost is ongoing, but budget for additional design iterations as needed.

Types of Digital Product Designing + Pricing

The cost for basic website design can vary widely, but a ballpark figure would be around $1,000 to $5,000.

Basic mobile app design can range from $3,000 to $12,000. For simple mobile apps, the focus is on essential functionality and a clean user interface. These apps might have a few screens and basic interactions.

E-commerce website design will cost you in the range of $7,000 to $40,000. Because of its complexity, including product listings, shopping carts, payment gateways, and user accounts. Customization and responsive design are crucial.

Software as a Service (SaaS) platforms usually start around $50,000 and can exceed $300,000 for highly complex systems.

Key Things to Note:- 

  • Designers from regions like North America and Western Europe are charging more than those from Eastern Europe or Asia.
  • While not part of the design, development costs are significant. They depend on the technology stack, complexity, and region. 
  • Designer rates are different globally, with North America being higher ($38 - $63 per hour) and Asia being more affordable ($25 - $49 per hour). 
  • Factor in ongoing maintenance costs for bug fixes, updates, and enhancements. Projects requiring advanced technologies or integrations (e.g., AI, AR/VR) can also cost more.

Top Product Design Companies in New York

Hiring a Digital Product Design Agency vs. In-house Team

The cost of digital product development ranges between $35,000 and $150,000. However, keep in mind that this can vary significantly based on the type of product, UX/UI complexity, workforce, and other factors.

Let’s explore the cost implications of hiring a digital product design agency versus building an in-house design team. Both options have their advantages and considerations, so it’s essential to weigh them based on your specific business needs and goals

Advantages of hiring an In-House Design Team

  • An in-house team is wholly committed to your brand. They understand your business goals and company culture intimately, leading to quicker project turnaround.
  • With the entire team on-site, communication becomes more efficient, facilitating faster decision-making and implementation.
  • You have direct control over the team’s work, ensuring alignment with your brand’s voice and messaging.

Challenges of hiring an In-House Design Team

  • Building and maintaining an in-house team can lead to significant costs. Expenses include recruitment, training, salaries, and benefits.
  • While the team may excel in certain areas, they might lack the skills required for the vast field of digital marketing (e.g., specialized tasks like SEO).

Advantages of Hiring a Digital Product Design Agency

  • Agencies charge variable recurring fees linked to projects, avoiding continuous overheads associated with full-time employees.
  • Agencies house specialists in various domains, ensuring top-tier services (e.g., content marketing, local SEO).
  • Agencies invest in the latest tools and technologies, providing clients with advanced solutions.

Challenges of Hiring a Digital Product Design Agency

  • Partnering with an agency may feel like relinquishing some control over your brand’s voice and messaging.
  • While agencies strive to understand each client’s unique needs, solutions may feel less tailored than what an in-house team produces.

Final Words

The decision isn’t black and white. Small to medium-sized businesses might find more value in partnering with agencies due to cost savings and access to diverse expertise. Consider your business size, budget, and long-term goals when making this choice. Remember that flexibility and alignment with your brand’s vision are crucial factors in your decision-making process

At Skechish, we’re all about creating designs that are not just pretty, but smart and user-friendly too. We’re the folks who’ll take your ideas and turn them into designs that speak to your audience.

Choose Skechish UI UX design services, and let’s design a digital presence that’s truly yours. Simple, effective, and human-centric design—that’s our promise to you.

Let’s make your product not just seen but felt in the big digital landscape. 

FAQs on Digital Product Design Cost

How can I estimate the cost for my specific project?

To estimate the cost for your specific project, consider the scope, complexity, and duration of the project. Break down the project into tasks and assign a cost to each based on hourly rates or fixed prices for certain deliverables.

Cost-saving strategies for digital product design?

Optimize your design process by using lean methodologies, prioritize features to focus on the most valuable ones, reuse design elements, and consider outsourcing or offshoring for cost-effective resources.

Which Model Should I Choose?

A fixed-price model is best for small projects with well-defined scopes. Choose hourly pricing models if your scope is not clearly defined and flexibility is required. A retainer is suitable for ongoing work without a defined end date with a consistent stream of services. Choose a model based on your project’s needs.