Marketing campaigns and pay-per-click strategies expect heavily on landing pages to influence potential customers and drive conversions. As the search ads market continues to grow—with a projected spend of $279.30 billion in 2023—businesses recognize the importance of well-designed landing pages.
But the burning question remains: How much does a landing page design cost?
While some believe that creating a landing page design is cost-free, the reality is more nuanced. Yes, you can create a basic landing page with the right skills and time, but it may lack essential features that boost conversions. Landing pages are more than mere webpages; they are conversion-driven, optimized tools. The cost of designing one depends on various factors, including complexity, visual elements, and the platform or software used.
Whether you’re a business owner, marketer, or designer, understanding these elements will help you arrive at the right cost for your landing page design. We also explore various platforms—from free options to premium solutions—that will help you to create an effective landing page journey for your specific needs.
Let’s know what the landing page costs in 2024!
What is Landing page?
A landing page is a standalone web page, distinct from your main website, that has been designed for a single focused objective. This objective could be anything from inviting visitors to sign up for a newsletter, buy a product, or register for a webinar. The goal is to lead or ‘land’ visitors to this page and prompt them to take action.
Importance of Landing Page in Digital Marketing
In digital marketing services, a landing page is a powerful thing that can make or break your online marketing campaigns. It’s the first page a visitor sees after clicking on an ad or a search engine result, and it’s this page that convinces the visitor to stay and perform a desired action, such as making a purchase or subscribing to a newsletter. This action is what we call a conversion, and the effectiveness of a landing page is measured by its conversion rate.
The significance of a well-designed landing page cannot be overstated. It’s the bridge between attracting traffic to your site and converting that traffic into customers. A well-designed landing page can increase conversions, contributing to more customer engagement, more sales, and ultimately, more growth for your business.
Here are some other important of hiring a digital marketing agency for landing page design.
- First Point of Contact
- Conversion Gateway
- Focused Purpose
- Lead Generation
- Customer Acquisition
- Promotion of New Products
- Brand Awareness
- Build Credibility
- Link to Other Marketing Channels
- Understanding Customers
- Conversion into Sale
- Improving User Experience
Landing Page Design Prices in 2024
As of 2024, here are some general price ranges you can expect:
The factors that decide a landing page cost can vary greatly. These include the complexity of the design, the number of pages, the functionality required, and whether you’re hiring a freelance designer or a professional agency.
Basic landing pages, such as those for lead generation or event sign-ups, tend to be more affordable. On the other hand, e-commerce or product pages with intricate layouts and interactive components may command a higher fee.
Landing Page Design Prices When Using Landing Page Builder
If you’re tech-savvy and have the time, you can use a landing page builder to create your own. These tools typically cost anywhere from $25 to $100 per month, depending on the features you need.
The landing page cost of creating a site using a landing page builder ranges from $10 to $100 per month, depending on the capabilities, type of plan and software you choose.
Some page builders' websites offer free plans with limited features, while others offer more paid plans with increased functionality. Paid plans give you more power, tools, and extended limits, the average landing page design Prices in landing page builder costs $100-200 monthly.
Remember, the cost of developing a landing page with the help of online web builders, landing page tools and the pro subscription plan is $50 to $400 per month. Depending on the selected page builder, the user is offered several functions that can improve one or another part of the future landing page. If you prefer to use Web Builders, remember that you will get what you pay for.
There are several popular landing page builders available in the market. Here are some of them:
Image Credit: searchenginejournal
1. Carrd: Well known for making free landing pages.
2. ConvertKit: It is popular for driving email newsletter signups.
3. Unbounce: Favored by small businesses with a budget.
4. Swipe Pages: known for mobile-first landing pages.
5. Leadpages: Great for selling products on a landing page.
6. Landingi: Preferred by small businesses without a budget.
7. Wix: Offers complete design freedom over your landing page.
8. SITE123: Known for straightforward landing page creation.
9. Squarespace: Great for striking landing pages with many marketing integrations.
10. ClickFunnels: ClickFunnels is best for driving leads.
11. Weebly: Weebly is best for affordable plans.
12. GoDaddy: GoDaddy is best for small businesses wanting to use AI.
13. Duda: Best for marketing agencies.
14. Strikingly: Strikingly is best for bloggers.
Each of these landing page builders has its own unique features and advantages, so the best one for you would depend on your specific needs and requirements.
Landing Page Design Prices When You Hire Freelance Designer
Fiverr, a platform for freelance services, estimates that you can get a landing page built for as low as $80 to $150 per project. However, Fiverr-certified professionals may command costs ranging from $300 to $3,000 per project
Upwork offers a pool of talented landing page designers. Their rates typically range from $13 to $179 per hour based on their skills and experience.
An average hourly rate of hiring a freelancer designer for a landing page can range from $20 to $100 per hour in 2024 depending on the designer’s expertise.
Fixed project fee for landing pages can start at $200 and go up to $2,000 or more.
However, for a quality landing page that meets your specific needs, you can expect to pay upwards of $300
When hiring a freelance designer for landing page design, the cost can vary based on factors such as the designer’s expertise, location, and the complexity of the project.
Landing Page Design Prices When You Hire Professional Agency
Google Ads agencies or general PPC marketing firms may charge anywhere from $500 for a basic landing page to $3000 for highly complex projects.
Other agencies with over 200 employee staff may charge between $1000 and $5000 for a well-designed landing page.
If you believe that quality work is paramount and you lack the time or expertise to manage a team, hiring an agency is a solid choice. The cost varies based on your requirements and the agency you choose. If you want a highly customized landing page tailored to your brand, this is the way to go.
Keep in mind that working with a freelancer or agency may take longer (weeks to months) due to the customization process.
Remember, a well-designed landing page is an investment. While it might seem costly upfront, the increase in conversions and customer engagement can lead to significant returns in the long run. It’s all about finding the right balance between cost and value for your specific needs.
Commonly Used Pricing Models by Designers and Agencies
There are several pricing models that designers and agencies commonly use:
1. Project-Based Pricing Model
This pricing model involves estimating the project’s cost by calculating the required hours and multiplying them by the hourly rate per employee or the agency-wide hourly rate. A buffer fee or margin is added to protect profits, and the final fixed amount is billed incrementally.
2. Hourly Rate
This pricing model is straightforward and based on charging clients according to the price of one hour of work. The agency calculates an hourly rate by averaging the value of one hour of work completed by each team member or by determining the rate for a specific service.
3. Performance-Based Pricing Model
In this model, the agency’s compensation is directly tied to the results or performance metrics that the agency achieves for the client.
4. Value-Based Pricing Mode
In this model, the agency sets the price based on the perceived or estimated value of the results or outcomes that will be delivered to the client.
5. Retainer
This is a pricing model where the client pays a recurring fee, often monthly, for a set package of services.
Each of these models has its own advantages and disadvantages, and the choice of model can depend on various factors such as the nature of the project, the client’s budget and preferences, and the agency’s operational model.
Last Words
When you collaborate with a professional agency like Sketchish for all types of landing page, you gain access to a wealth of expertise and resources. We can help you to create a landing page that aligns with your business objectives and delivers results.
As we step into the digital marketing landscape of 2024, consider allocating resources for professional landing page design. It’s an investment that pays dividends in user engagement, conversions, and brand perception. Don’t skimp on this critical aspect—your landing page could be the gateway to your business’s success.
A well-designed landing page isn’t an expense; it’s an opportunity waiting to be seized. Budget accordingly, collaborate with skilled designers, and watch your digital efforts soar!
FAQs
How Much Advanced Landing Page Costs?
If you hire a professional designer or a web design agency, the price may reach up to a few thousand dollars. Prestigious brands or designers may charge even more than $2500
Which are Landing page Prices models used by designers and agencies?
It depends on Hourly Rate, Project-Based Pricing Model,Value-Based Pricing Model, Performance-Based Pricing Model, Retainer
What is the Cheapest Way to Create a Landing Page?
Canva, Wordpress, Wix, Squarespace are the best options to build a free landing page. These options cater to different needs, so choose the one that aligns best with your goals.
